Case Study: Helix International Launch at The Gherkin
Client: Helix International |
Venue: Searcys at The Gherkin, London |
Service: Branded Cornhole game for corporate launch event
Helix International approached Cream Games to provide a simple, premium and interactive game
for their company launch event at Searcys at The Gherkin in London. The brief was clear:
create a fun focal point that encouraged guests to mingle, compete and leave their details —
without overpowering the space or the brand.
Client & Event Overview
Helix International hosted a launch event for guests, colleagues and partners at
Searcys at The Gherkin, one of London’s most recognisable venues. The setting was
high-end and intimate, with a strong emphasis on:
- Creating a relaxed environment for networking and conversation
- Offering a light, inclusive activity that everyone could understand instantly
- Aligning everything on-site with Helix International’s brand and visual identity
Objectives
Helix International needed event entertainment that would:
- Encourage interaction between guests who might not already know each other
- Support informal networking rather than dominate the room
- Fit comfortably indoors within a premium, space-conscious venue
- Showcase the Helix International brand in a clean and professional way
- Enable simple prize mechanics and business card collection
Working in a Landmark London Venue
Hosting an event at The Gherkin comes with specific considerations:
- Controlled access and shared lift routes for suppliers
- An iconic, visually-led space where equipment must complement the environment
- Noise-level expectations so guests can comfortably talk and listen to speeches
- Limited footprint, meaning compact and tidy installations are essential
The entertainment needed to be low-noise, space-efficient and premium in appearance.
Our Solution: Branded Cornhole for Guest Engagement
Cream Games recommended a branded Cornhole game as the main interactive element for the launch.
Cornhole is simple to understand, encourages light competition, and works perfectly in indoor settings like The Gherkin.
We supplied:
- A Helix-branded Cornhole board with premium print finish
- Durable bean bags suitable for repeated casual play
- Clear rules and gameplay guidance for guests
- Recommendations for integrating prize draws and business card collection
The result was a clean, photo-friendly interactive that guests could engage with instantly.
How the Game Supported the Launch
Throughout the evening, the Cornhole setup acted as:
- A low-pressure ice-breaker to get guests talking
- A source of light-hearted competition between colleagues and partners
- A natural station for business card prize draws
- A visually strong branded photo opportunity for internal comms and social media
Because the rules are intuitive, guests could join in without supervision, complementing the flow of the event
instead of distracting from it.
Outcomes & Benefits
The branded Cornhole installation helped Helix International to:
- Promote a warm, relaxed atmosphere for networking
- Create shared experiences between guests who might not otherwise interact
- Subtly reinforce the Helix International brand in every game played
- Encourage business card engagement via prize mechanics
- Capture strong imagery for future marketing and internal use
Why Brands Choose Cream Games
Premium venues and corporate launches demand suppliers who understand
logistics, branding, space management and guest flow.
At Cream Games, we specialise in indoor-friendly, corporate-standard entertainment for launches,
conferences and brand activations across the UK, covering everything from
branded games and
indoor entertainment
to larger experiential campaigns showcased on our
Brand Activation Locations hub.
Plan a Branded Game for Your Next Launch
Want an interactive feature that fits seamlessly into a premium indoor venue like The Gherkin?
Our team can recommend the perfect branded game for your launch, conference or corporate event.