Brand Activation Locations UK | Branded Games & Experiential Hire

Brand Activation Locations – UK

Trusted by brands including AON and Helix International

Plan immersive brand activations with Cream Games across the UK. From shopping centres and exhibitions to roadshows and corporate campuses, we deliver engaging, on-brand experiences that drive footfall, dwell time and data capture.

📅 Peak dates book fast | ✅ Fully insured & staffed | 🚚 Nationwide

What We Provide for Brand Activations

🎯 Branded games & interactive touchpoints to attract and engage
🧩 Custom overlays, wraps and content aligned to your campaign
👥 Professional event staff to host, manage queues and competitions
📈 Lead capture options (QR, forms, competitions) and reporting
🚚 Delivery, installation & de-rig with risk assessments and insurance

Featured for Brand Activations

Branded Games

On-brand wraps, overlays and campaign content to make your activation unmissable.

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Exhibition Games

High-impact interactives that boost dwell time and help your team start more conversations.

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All Products

Browse the full catalogue to build out your activation footprint and flow.

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Recent Brand Activations & Exhibitions

A snapshot of how brands are using our games to drive engagement at launches, conferences and exhibitions across the UK.

Virtual pinball machine on the AON exhibition stand at ACC Liverpool

Virtual Pinball for AON – ACC Liverpool

Compact, eye-catching entertainment installed on the AON stand at the ACC Liverpool. The virtual pinball drew visitors into the space, sparked conversations and kept delegates engaged between meetings and demos.

📍 ACC Liverpool · 🎮 Virtual Pinball · 🗓️ Exhibition stand entertainment

Branded cornhole game for Helix International company launch at The Gherkin in London

Helix International Launch – Searcys at The Gherkin

For Helix International’s company launch at Searcys at The Gherkin, our branded cornhole game created a fun focal point and an easy way for guests to interact, compete and drop business cards for prize draws.

📍 Searcys at The Gherkin, London · 🎯 Branded Cornhole · 🗓️ Company launch event

Why Choose Cream Games for Activations

✅ Full-service delivery: creative, logistics, staffing and safety
🗺️ Coverage across major UK cities incl. London, Manchester, Birmingham, Leeds, Sheffield, Nottingham & Liverpool
🛡️ Insurance & risk assessments provided
🎨 Brand-first approach to assets and gameplay
📊 Optional data capture and prize mechanics

Trusted for activations at venues from NEC Birmingham to Manchester Central.

Brand Activation FAQs

Can you brand the games to our campaign?

Yes — we create wraps, overlays and on-screen content to match your visual identity and messaging.

How far in advance should we book?

Ideally 4–8 weeks, especially for peak dates. Short notice is often possible — contact us and we’ll try to help.

Do you provide staff and logistics?

Yes, we provide professional hosts, delivery, installation and de-rig, plus insurance and risk assessments.