Brand Activation & Promotional Games Hire London

Planning a brand activation, exhibition stand or company launch in London? From shopping centre pop-ups at Westfield London and Westfield Stratford City to product launches at ExCeL London, Olympia London or central London hotels, Cream Games supplies high-impact promotional games and interactive attractions that stop people in their tracks. We design, deliver and run experiential setups that boost footfall, dwell time and data capture across London and the wider South East.

✅ Get a Quote 📞 Call 07539 579 134

📍 London exhibitions, launches & roadshows | ✅ Fully insured & staffed options | 🎯 Built for brand engagements

🕹️ Top Brand Activation & Exhibition Games in London

Mix and match branded and unbranded games to build an activation footprint that fits your space, audience and KPIs:

🎯 Branded reaction games like Strike A Light – ideal for quick-play competitions and leaderboards on stands.
🕹️ Arcade & digital games that work brilliantly at exhibitions, conferences and product showcases.
🎁 Prize wheels & Plinko for simple win-a-prize mechanics and sampling campaigns.
📸 Photo-friendly hero pieces that encourage sharing on social media and UGC around your launch.
📱 Data capture integrations using QR codes, forms and competition entries.

Perfect for exhibition halls, conference venues, hotel function suites and city-centre activations across London.

Featured Exhibition & Activation Favourites

Branded Strike A Light reaction game for experiential campaigns

Branded Games

On-brand wraps, overlays and panels that keep your logo front and centre on every play.

Explore Branded Games

Virtual pinball exhibition game hire in London

Exhibition Games

High-impact interactives that increase dwell time on your stand and make conversations easier to start.

See Exhibition Range

All Event Games

Browse the full catalogue to build your ideal activation mix across London and the rest of the UK.

View All Products

🏢 Perfect for Exhibitions, Launches & London Brand Activations

Whether you’re planning a one-day pop-up, a multi-stop roadshow or a major company launch, our games are built to work in busy, real-world environments across London.

Retail & shopping centre activations – Westfield London, Westfield Stratford City and central London malls.
Exhibitions, trade shows and company launches at venues like ExCeL London and Olympia London.
Corporate events & conferences in the City, Canary Wharf and key business districts.
Public engagement campaigns along the South Bank, Trafalgar Square and other civic spaces.

How Our Brand Activations Work in London

1. Brief & objectives – tell us your audience, space, KPIs and any brand assets.
2. Game & layout planning – we recommend a mix of games, flows and prize mechanics for your venue.
3. Branding & approvals – we finalise artwork for wraps, overlays and digital content.
4. Logistics & RAMS – we liaise with the venue on access, power, build times and documentation.
5. Delivery & live day – our event team installs, runs and de-rigs the activation.

Why Choose Cream Games for London Exhibitions & Launches

✅ Regular work across central London, Docklands, West London and venues nationwide.
🧰 Professional delivery, setup & collection with tidy, venue-friendly installs that work with tight build slots.
👥 Professional event staff available to run games, manage queues and brief visitors throughout your activation.
🧾 Full insurance, RAMS and safety documentation supplied for venue and landlord sign-off.
🎯 Brand-first approach with optional data capture, leaderboards, content hooks and prize mechanics.

We make it easy for agencies, in-house marketing teams and venues to deliver standout exhibitions and launches in London and beyond.

📍 London Brand Activation Map & Popular Venues

We know London’s key districts and can advise on access, load-in and best-fit games for your chosen venue or stand location.

Popular London Locations for Brand Activations

Westfield London & Westfield Stratford City – high-footfall retail destinations for roadshows and sampling.
Covent Garden & Leicester Square – busy leisure areas ideal for public engagement campaigns.
South Bank – riverside stretch with strong tourist and commuter traffic.
Canary Wharf & the City – corporate audiences and financial district activations.
Greenwich Peninsula & The O2 – entertainment-led environment with event traffic.

Key Exhibition & Company Launch Venues in London

ExCeL London – major exhibition and trade show hub in the Docklands.
Olympia London – iconic exhibition venue in West London.
QEII Centre & central London conference venues – ideal for corporate launches and conferences.
Business Design Centre – popular exhibition space in Islington.
City-centre hotels & rooftop venues across the West End, City and Docklands.

Exhibitions & Brand Activations in London & Across the UK

Cream Games delivers promotional and branded games for activations across London and the rest of the UK. Many clients launch in London before touring the same games to Birmingham, Manchester, Leeds, Sheffield and other key cities.

If you’re planning a multi-city roadshow, we can help you keep logistics simple and branding consistent from venue to venue.

← Back to Brand Activation Locations - UK

💬 What Our Clients Say

“Cream Games helped us deliver a brilliant branded activation in central London. The games looked fantastic with our artwork and the team handled everything from setup to engaging visitors.”

— ★★★★★ Marketing Manager, London Campaign

“Michael was great to deal with, the staff were very professional and the games went down a treat. We’ll definitely be using Cream Games again for future corporate events.”

— ★★★★★ Event Organiser, South East

❓ Brand Activation & Exhibition FAQs – London

🗺️ Where in London can you run exhibitions and brand activations?

We regularly support campaigns at Westfield, ExCeL, Olympia, central London hotels, corporate campuses and key civic spaces like the South Bank. If you have a specific site in mind, we’ll review access, power and any venue restrictions with you.

🎨 What branding options are available on the games?

Many games can be wrapped or partially branded with decals, magnetic panels and on-screen content. Share your brand guidelines and we’ll advise which products work best and supply artwork templates.

⚡ How much space and power do we need for an exhibition stand?

Most games run from standard 13A sockets and are designed for compact footprints that work in malls, concourses and stand spaces. Tell us your dimensions and power availability and we’ll build a suitable mix for your stand or launch area.

Ready to Plan a London Exhibition or Brand Activation?

Tell us about your London exhibition, product launch or brand activation and we’ll recommend the right mix of branded games, layouts and support for your campaign.

Request a Quote Call 07539 579 134

✅ Get a Quote 📞 Call Us