Brand Activation & Promotional Games Hire Sheffield

Whether you’re planning a one-day pop-up, a multi-stop roadshow or a major company launch, our games are built to work in busy, real-world environments across Sheffield.

• Retail & shopping centre activations – Meadowhall, Crystal Peaks and city-centre pitches.
• Exhibitions, conferences and company launches at venues like Sheffield City Hall, OEC Sheffield and Ponds Forge.
• University & fresher campaigns – Sheffield Hallam and University of Sheffield campuses.
• Corporate campuses, staff engagement days and sponsor activations at arenas and sports venues.

Contact Us About a Sheffield Exhibition or Launch

• 1. Brief & objectives – tell us your audience, space, KPIs and any brand assets.
• 2. Game & layout planning – we recommend a mix of games, flows and prize mechanics for your venue.
• 3. Branding & approvals – we finalise artwork for wraps, overlays and digital content.
• 4. Logistics & RAMS – we liaise with the venue on access, power, build times and documentation.
• 5. Delivery & live day – our event team installs, runs and de-rigs the activation.

• ✅ Sheffield-based, with regular runs to Meadowhall, city centre, arenas and major venues across the UK.
• 🧰 Professional delivery, setup & collection with tidy, venue-friendly installs that work with tight build slots.
• 👥 Professional event staff available to run games, manage queues and brief visitors throughout your activation.
• 🧾 Full insurance, RAMS and safety documentation supplied for venue and landlord sign-off.
• 🎯 Brand-first approach with optional data capture, leaderboards, content hooks and prize mechanics.

We make it easy for agencies, in-house marketing teams and venues to deliver standout exhibitions and launches in Sheffield and beyond.

Based in South Yorkshire, we know the city well and can advise on access, load-in and best-fit games for your chosen venue.

Popular Sheffield Locations for Brand Activations

• Meadowhall Shopping Centre – high-footfall retail environment, ideal for sampling and roadshows.
• The Moor & Fargate – busy city-centre high street spaces for outdoor and semi-outdoor activations.
• Sheffield Winter Garden & Peace Gardens – central civic spaces used for campaigns and public engagement.
• Sheffield Hallam University (City Campus) – perfect for fresher activations, recruitment and student campaigns.
• University of Sheffield & Octagon Centre – great for sponsor activations and conference-style events.

Key Exhibition & Company Launch Venues in Sheffield

• Sheffield City Hall – iconic exhibition and launch venue in the heart of the city.
• OEC Sheffield – modern events and conference space ideal for launches and sponsor activations.
• Ponds Forge International Sports Centre – large, flexible space used for exhibitions and experiential events.
• Utilita Arena Sheffield – major arena with strong sponsor and fan engagement opportunities.
• Cutlers’ Hall – historic setting for premium launches and corporate hospitality.
• City-centre hotels & conference spaces such as Mercure St Paul’s and Crowne Plaza Royal Victoria.

Cream Games is headquartered in Sheffield, with regular brand activation and exhibition work across Leeds, Manchester, Nottingham, Birmingham, London, Liverpool and other major UK cities. Many clients start with a hero launch in Sheffield before touring the same branded games to other locations.

If you’re planning a multi-city roadshow, we can help you keep logistics simple and branding consistent from venue to venue.

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